Michaela Wiggins and Laurie McLean will bring their experience as part of the AirTank team to give you insights needed to succeed in the quickly changing online marketing landscape.
Direct to consumer online sales can supercharge your business but the options available to companies that want to start selling online are dizzying. With limited resources, you have to make intelligent and efficient choices in order to get your product noticed and get on the path. AirTank is a Peterborough based marketing company that has been working with clients large and small to design and implement successful online sales strategies.
Michaela and Laurie will cover some of the strategies they've employed for their clients and discuss when and how best to use the tools of online marketing, including: Website development, SEO, influencer campaigns, thought leadership, social media marketing, selling on the Amazon marketplace, online ads and more.
This public talk is free and open to the public as part of the Ready Make Go Accelerator program at MAxT Makerspace.
About the speakers:
Michaela Wiggins: Michaela started her career as a Digital Marketing Content Strategist for a financial services portfolio in Peterborough, NH. There she focused on the development of influencer campaigns and positioning key employees as Thought Leaders within their industry. Ready to expand her skill set into project management, Michaela accepted a position at AirTank and quickly rose to Vice President of Accounts. Her role has continued to expand as the needs of the company change and grow. Along with managing AirTank’s largest and most demanding client —a fast-growing, multi-million dollar e-commerce business — she excels at securing new business and managing smaller project portfolios while fostering a collaborative environment across the marketing and development teams.
Laurie McLean Laurie began her Digital Marketing career as Director of Digital Development at a high-end boutique salon in Milford, NH where she implemented a successful social media and email marketing strategy. She then began consulting for small businesses and non-profits providing web design and marketing services. Laurie joined the AirTank team in January of 2017 as a Digital Marketing Associate which allowed her to build on her business and marketing expertise and also grow in new areas. Over the last two years, she has excelled in social media marketing, Amazon sales acceleration, website project management, and business development. She quickly jumped to her current role as Account Manager because of her deep understanding of client needs and the ability to problem-solve, organize, and develop successful solutions.
Ready Make Go is made possible thanks to our partners SoClean and AirTank.